Phoenix, AZ – October 17, 2025
Author Robert Villegas celebrates the 10th
anniversary of the publication of his book “How to Write a Sponsorship
Proposal. To describe the book, he says:
“If your sport team,
charitable organization or entertainment company relies on sponsorship dollars,
your sponsorship proposal must make the best business case for your marketing
value. This book provides the basic guidelines that will help you produce a winning
sponsorship proposal. These guidelines focus on the key concepts that will sell
potential sponsors on the value of being your marketing partner. You will earn
more sponsorship dollars and provide more value to sponsors.”
This book is taken from a
chapter of the book, Finding Sponsors, and provides tips on how to
organize a sponsorship proposal, how to write each section so it presents the
sponsorship opportunities in the light of the best marketing principles. It
helps the writer show the value of sponsorship offerings and how to present the
information in an informative and appealing way. Every section comes with
sample text so the writer can create his own text according to what the sponsor
needs to know.
Robert Villegas is a former
UPS Customer Service Manager who segued his marketing experience by moving into
the sport marketing field. Over his career, he has written hundreds of
sponsorship proposals, business plans, grant proposals, and other business
documents.
The most recent version of
this book is available for order on Amazon in Kindle, Audible, Softcover, and
Hardcover formats. It can be found at https://amzn.to/4nTlX2m. The book can also be ordered at Barnes and Noble and other
book outlets.
For questions or comments on
“How to Write a Sponsorship Proposal, please use the comments section below.
